The buzz: “A data swamp is a deteriorated data lake that is either inaccessible to its intended users or is providing little value” (en.wikipedia.org). Back in the day, businesses created a simple information lake to acquire, manage and access data in native, raw format. Then one lake became many. Welcome to the age of the information swamp, an unmanageable architecture of costly, complex lakes. Are you sinking or swimming in yours? It’s time to turn your data into the “new oil”. The experts speak. Fiona Critchley, Capgemini: “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard” (John F. Kennedy). Harpreet Singh, Deloitte: “Let us make our future now, and let us make our dreams tomorrow's reality” (Malala Yousafzai). Tina Rosario, SAP: “Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen” (John Steinbeck). Join us for Sink or Swim: Draining the Information Swamp?