Many companies often overlook the importance of providing partners with a platform to register their needs and concerns. A communication breakdown could be the reason why a channel partner opts for a different vendor.  An easy way to measure partner satisfaction and strategize for better product sales is to conduct channel partner surveys.  While technology has made it rather simple to monitor KPIs, an old-fashioned survey not only assists you to build an ideal partner profile but also helps identify your best partners.  Find out more at www.channelasservice.com