Successful businesses understand the importance of channel partners and treat them like an extension of the sales team. Therefore, you need an excellent channel manager who can manage your partners and come up with channel marketing activities that drive sales.  A good channel manager is essential to any sales team. But, what if you are hiring a new channel manager after your old manager has left your company?  The ideal scenario would be to transition smoothly to a new manager, who can keep up with your partners. However, for a new channel manager to understand their job well (and quickly), they need to be acquainted with company policies, goals, targets, and partner practices.  Find out more at www.channelasservice.com