Channel partners bridge the gap between your company and your current and potential consumers. With every business fighting for customer attention, many rely on channel partners for promotions and distribution.   Strong relationships between companies and channel partners allow for increasing sales opportunities, which otherwise would not be possible should the company solely rely on its operational force. Additionally, satisfied channel partners will come in with their expertise, positively affecting a company’s mode of operations.  In this article, we will discuss how you can build lasting relationships with your channel partners - so that you both can work together towards sales growth.  Find out more at www.channelasservice.com