Jay Maldonaldo, Senior Marketing Manager at @Mailchimp, shares the philosophy of "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to raise awareness.

How does a B2B brand stand out on Twitter? We sat down with Phil Mceleney, Paid Marketing Manager for @TideBusiness, to hear how the UK-based FinTech company has learned to thrive on the platform.