Today's episode of Chatter That Matters is a live taping, which I have always loved because we can feed off the audience's energy. My guest is Cam Inglis, the founder of Marble Slab Creamery Canada. Cam is an inspiring entrepreneur who shares his journey from dreaming of playing in the NHL to real estate before choosing the path of an entrepreneur. During the show, we'll cover the daily challenges of running a franchise business and the reality that everything you know turns upside down when a pandemic closes your doors or one of Canada's biggest restaurant chains overnight becomes a significant competitor. We also learn why communication and transparency matter, especially during tough times.  To provide more context, we'll have two additional guests. The first is Amarjot Bhatthal, an incredible entrepreneur who owns five Marble Slab franchises with her mother. I look forward to sharing their whole story on the show one day. Our second guest is Graeme Green, Director of Franchise Markets at RBC, who will discuss the attributes of an exceptional franchisor and a great franchisee. A great episode and a treasure trove of valuable insights and lessons await.