Frank Palmer is a character of immense character. Frank is a true icon, creative genius, thought leader, visionary and entrepreneur.  Frank is being featured as part of The Legends Journey, Lessons in Leadership series. A collaboration between Chatter that Matters and the American Marketing Association's Toronto Chapter. In this series, we interview inductees from Canada's Marketing Hall of Legends. To date, I have chatted with Arlene Dickinson, Joe Mimran, Angus Reid, Miles Nadal, Jeanne Beker and, coming soon, Malcolm Gladwell. In this episode, Frank Palmer shares invaluable insights from his 50-year career. From practical jokes to profound business and brand strategies, Frank's stories encapsulate the essence of a life rich with creativity, daring and extraordinary entrepreneurial prowess. Frank talks about personal integrity in business, the art of maintaining top talent, and the evolution of advertising in the face of emerging technologies like AI. Wherever you are in your career, this episode is a treasure trove of wisdom and frankness on surviving and thriving in our fast-paced world. 00:00 - Introduction to Frank Palmer 05:20 - Lessons from business and maintaining integrity 15:45 - Strategies for retaining top talent 25:30 - The role of humour: Pranks and workplace culture 35:10 - Overcoming industry challenges and client relationships 45:50 - The impact of COVID-19 on the advertising world 55:15 - Frank Palmer's views on AI in creativity 1:05:00 - Reflections on mentorship and the future of advertising 1:15:00 - Closing thoughts and Frank's offer to chat again