Chef Andre Natera hosts the Chef's PSA Podcast. In this episode, he emphasizes the importance of considering the business aspect of running a kitchen, along with maintaining creativity. He advises future restaurateurs to gain experience in managing a restaurant before they open their own. He underlines the significance of understanding costs, marketing, customer service, and market expectations. Andre shares his past mistakes and how he learned the hard way that not all creative dishes sell well. To be successful, chefs need to balance creativity with dishes they know will sell. Tools like food cost, labor cost, menu pricing and more also come into play. He insists that chefs need to take advantage of inexpensive online courses, read books and understand management. In conclusion, he states no chef can run a profitable restaurant based solely on quality food without good marketing and customer service.   00:00 Introduction and Show Support 01:38 Host's Recent Activities and Upcoming Events 02:09 Main Topic: Don't Forget This is Still a Business 02:14 The Importance of Cooking for the Customer 03:14 The Pitfalls of Cooking for Self-Expression 03:59 Understanding Your Restaurant's Audience 04:45 The Business Side of Running a Restaurant 10:06 The Role of Marketing in a Successful Restaurant 12:41 The Importance of Customer Service and Hospitality 17:02 Menu Creation: Balancing Creativity and Business 19:10 Conclusion and Show Support    👨‍🍳 NEW FOOD COST ORACLE ON OPEN AI Food Cost Oracle will help you find solutions to your food cost problems, teach you the basics of food cost and also help build excel spreadsheets with formulas. Free to use for OPEN AI Premium users 🔗 Get it here : https://chat.openai.com/g/g-QXwmj87P7-food-cost-oracle   📘 **GRAB YOUR FREE CULINARY GUIDES!** 📘  Elevate your culinary prowess with our FREE eBooks! While donations are welcome, they are not mandatory. Access guides on basic recipes, culinary terms, and opening a restaurant to refine your skills.  🔗 Download on Gumroad : https://chefspsa.gumroad.com/   📚 **ESSENTIAL READING FOR ASPIRING CHEFS** 📚  Advance your culinary career with our must-read collection, including 'Culinary Leadership Fundamentals,' 'Bad Sous Good Chef,' and more. Each book is a step towards culinary excellence.  🔗 www.chefspsa.com/books   👕 **FRESH OFF THE PRESS: CHEF’S PSA MERCH!** 👕  Upgrade your chef wardrobe with our stylish and professional merch. Perfect for the kitchen or the street!  🔗 Chef’s PSA Merch Store: https://my-store-d0a44d.creator-spring.com/   👨‍🍳 **BE A PART OF OUR CULINARY JOURNEY** 👨‍🍳  Adore the wisdom dished out on Chef's PSA? Support us to keep the culinary conversations and insights flowing.  🔗 Support the Podcast : https://podcasters.spotify.com/pod/show/andre-natera/support   🔔 **STAY IN THE CULINARY LOOP** 🔔  Never miss a beat from the culinary world. Subscribe, like, and hit the bell for notifications - your front-row seat to all things chef and kitchen.   🔗 **LET'S GET SOCIAL**  Join our vibrant culinary community across all platforms!  - TikTok - https://www.tiktok.com/@chefspsa?lang=en • Twitter - https://twitter.com/ChefsPSA • Instagram - https://www.instagram.com/chefspsa/ • Facebook - https://www.facebook.com/profile.php?id=61550525924555 • Website – www.chefspsa.com --- Support this podcast: https://podcasters.spotify.com/pod/show/andre-natera/support