What are the two keys to retaining more families in your program? And do you think that those two keys also apply to retaining staff? This week, Scott Whitaker, aka the “Membership Boy Wonder,” is here to answer those questions. Scott is the membership consultant at the Child Care Success Academy, and he has some great tips on how to set yourself apart in your community, how to compete with the increasing competition in today’s world, and how to do it in a way that’s fun for teachers, kids, and parents.   Key Takeaways: [3:48] Kris recaps her beautiful trip to the jungles of Ecuador. [5:01] More about The Pachamama Alliance. [10:19] Scott’s wife Kelly was a teacher, and they have been married for almost 29 years. [17:43] What are some keys to improving family retention or customer retention? [20:14] What are the results that the parents are looking for? [25:36] Creating a unique value proposition for schools to stand out and become the “provider of choice” in their community. [30:20] Retaining staff and clients through relationship-building and reward systems. [34:11] That which gets rewarded gets repeated. [36:26] You want your staff to believe in your value proposition. [42:46] Identifying target clients and your avatar through a state of abundance. [51:24] Allow the members of the Academy to help you and thrive in the community!   Quotes: “That’s really my goal, to make them the most impactful inside their niche so that they can help those businesses that are truly looking to grow and serve.” — Scott [9:38] “I can’t think of any better journey than taking an owner and helping them move from growing into a place of freedom into a place of an empire.” — Scott [16:34] “Retention is all about relationships and results.” — Scott [18:16] “As we look at this retention model, we have to look at it as a relationship and results with the child and relationship and results with the parents, and it’s got to be an equal focus there.” — Scott [19:00] “My first challenge to anybody and everybody considering identifying who their avatar is is to come from a place of abundance.” — Scott [42:47]   Sponsored By: ChildCare Education Institute (CCEI) Use the code CCSC5 to claim a free course!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Grow Your Center Childcare Education Institute: Use code CDARenewal22 to get $100 off your renewal. [email protected] Pachamama Alliance OnlineJobs.Ph