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美国市场专家、在华连续创业者Jim Fields如何看中国品牌全球化?
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本期节目邀请到《出海早知道》的主播Jim Fields,作为一个创办过两个公司,深耕海外市场营销的创业者,他为我们分享了自己的创业经历以及对中国品牌做出海的建议。 |主播| Lina |嘉宾| Jim Fields,Relay Club创始人、《出海早知道》主播 |时间轴| 01:11为什么创办Relay Club? 05:32中国品牌寻找海外合作常常忽视的地方 06:43美国互联网也抄中国的产品? 08:22海外KOL喜欢和中国公司合作吗?他们最看重什么? 10:38理解不同市场和平台的特性,才能做好品牌推广 17:21 Shein是如何做海外市场营销的 19:25 AI技术提高了营销效率 |后期制作| Sibing |认识我们| 微信公众号:EqualOcean 联系我们:
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本期节目邀请到了两位嘉宾,一位是王昕息cici,知名全球化节目《到海外去》主播。她作为咨询顾问(Urban Economist consultant)服务于世界银行,深入不同国家和地区落地各类项目,被媒体称为“名副其实的Global Citizen”。她以自己的一手经验,针对多个企业全球化问题发表自己的洞察和观点。 另一位是世界银行IFC亚太区域的基建投资人tongtao,他曾服务于迪拜投行Delta...
Published 08/11/23
Daily Profit 16 Million Dollars! Where will CATL's Globalization Go?
Recently, China's leading power battery manufacturer, CATL, released its 2023 half-year financial report. Now we wanna know how profitable this giant is, and what are the prospects for its ambitious overseas expansion?
Published 08/08/23
China Insider
Published 08/08/23
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