Popeyes Strategy in China, with Raphael Coelho
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Description
This episode, we spoke with Popeyes China CEO Raphael Coelho about the restaurant chain's expansion into China. We chat about how Popeyes has planned where to build restaurants and what its social media strategy has been to build hype around new location openings.
Raphael offers his thoughts on the outlook for China's fast-food restaurant, and if there are any domestic brands that he says are serious competitors in the market. Finally, he offers a hint at what's next for Popeye's China.
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