This week, we looked at how to forge brand partnerships and licensing deals in the China market with Gary Chan and Elaine Chiu from CAA-GBG, a joint venture between Creative Artists Agency and Global Brands Group.   Gary and Elaine offer guidance for brands looking to enter into licensing deals and partnerships in China and dispel common misconceptions about the risks and costs . They also offer examples of brand partnerships in China and advice on how brands can protect their intellectual property.