Matt Caputo is a well-known name in the world of chocolate, having started the specialty chocolate portion of his family’s shop back in 2002. Since then, their offerings have continued to expand, and oftentimes they’re the ones turning down new chocolates. Between nearly two decades of craft chocolate sales, and an impressive repertoire of related marketing experience, Matt has become the go-to guy for anyone looking to start a craft chocolate (https://damecacao.com/where-buy-craft-chocolate-online/) company. But what is it that gets him to buy into a new bar? From his office in Salt Lake City, Utah, in the U.S., we dive into the role of craft chocolate retailers, the economics of chocolate, and the tipping point that could make or break the craft chocolate industry. I hope you enjoy listening to our conversation as much as I enjoyed having it. Note that the topic of buying & selling craft chocolate plays heavily in my questions thanks to the podcast episode (https://damecacao.com/chocolate-on-the-road-why-we-buy-craft-chocolate/) for which I was interviewing Matt. Show Instagram: https://www.instagram.com/chocolateontheroad/ (https://www.instagram.com/chocolateontheroad/) Show Notes: https://damecacao.com/interview-matt-caputo-ceo-caputos-market