Do you know your customer—like, really know them? Do you know them so well they feel like you’re best friends? If you don’t, you’ll never be able to connect with them and build trust with them. You will also waste a lot of time trying to figure out what to say and what to create because you don’t know who you’re creating for. In this episode, Christy shares tactical ways to get to know your customer so you can build trust with your audience and help them—which is what business is all about anyway! Remember to tune in for a new episode every Tuesday and subscribe wherever you listen to podcasts, so you never miss an episode!   Helpful resources: Persona template at christywright.com/persona Christy’s Amazon storefront at http://tinyurl.com/5evemts9       Recurring Links: Music via:  https://pixabay.com/music/beats-sport-rock-trap-beat-velocity-11230/