Just a decade ago, solar installation costs were a whopping $15 per watt. Today, prices have plunged below $3 per watt, thanks to the cost adoption curve. Illinois is now a top 10 solar state. But the meteoric growth didn't happen by chance. Behind the scenes, the Illinois Solar Energy Association (ISEA) has been working for years to clear obstacles, influence policymakers, and pave the way for the industry’s success. On today's episode, Tim Montague interviews Lisa Albrecht, owner of All Bright Solar and a long-standing Illinois Solar Energy Association (ISEA) board member. Lisa gives us an inside look at the association’s efforts to make the state a solar leader while empowering businesses small and large. We discuss the evolution of the solar industry in Illinois, from the early days of $15/watt to today's market transformed by legislation like CEJA. Lisa shares her journey into solar starting from childhood science fair projects and how she first got involved with ISEA in 2007. Hear Lisa's perspective on the importance of trade associations like ISEA for networking, education, and advocacy. She talks about the value of the ISEA policy committee and lobbying days for influencing solar policy in the state. Lisa also emphasizes that the voices of local businesses are critical for identifying issues and being heard by lawmakers. Learn more about Albright Solar's approach to designing, pricing, and servicing solar systems as an independent solar consultant advocating for customers. Tune in to gain valuable insights into the Illinois solar market and how you can get involved in moving the industry forward through organizations like ISEA. Key Takeaways What role has ISEA played in the growth of solar in Illinois over the past 15 years?How does ISEA give members a voice to influence policymakers and remove obstacles?What educational opportunities does ISEA provide?What is ISEA's role in lobbying and advancing solar legislation in Illinois?How does Lisa describe the camaraderie and spirit of collaboration within ISEA and the broader solar industry?Lisa Albrecht ISEA All Bright Solar Listener s Support the showConnect with Tim Clean Power Hour Clean Power Hour on YouTube Tim on Twitter Tim on LinkedIn Email [email protected] Review Clean Power Hour on Apple Podcasts The Clean Power Hour is produced by the Clean Power Consulting Group and created by Tim Montague. Contact us by email: [email protected] Corporate sponsors who share our mission to speed the energy transition are invited to check out https://www.cleanpowerhour.com/support/ The Clean Power Hour is brought to you by CPS America, maker of North America’s number one 3-phase string inverter, with over 6GW shipped in the US. With a focus on commercial and utility-scale solar and energy storage, the company partners with customers to provide unparalleled performance and service. The CPS America product lineup includes 3-phase string inverters from 25kW to 275kW, exceptional data communication and controls, and energy storage solutions designed for seamless integration with CPS America systems. Learn more at www.chintpowersystems.com