The “30 by 30” conservation movement aims to conserve 30 percent of the Earth's land by 2030. California is among the first jurisdictions to implement a comprehensive 30 by 30 strategy and has invested $11 billion towards the effort. The movement focuses on protecting biodiversity, engaging local communities, and building resilient ecosystems, while also navigating challenges like land use conflicts and climate change adaptation. For a transcript, please visit https://climatebreak.org/the-30-by-30-conservation-movement-with-jennifer-norris/