What is fast fashion and what are its impacts on our planet? How can design and business help solve this problem with our current waste stream? How do you define a climate entrepreneur? Climate entrepreneur Lauren Choi joins Eric to share her challenges and best practices for starting a business dedicated to helping mitigate the worst of our climate crisis. She also discusses what it's like being a female founder in the climate start-up world telling the inspiring story of her company The New Norm. Lauren started The New Norm during her time as a student at John Hopkins in a business accelerator after seeing the incredible amount of red plastic cups strewn across campus. She was inspired to turn this waste stream into a positive - fabric for clothing.