As hard as getting buy-in for your content revolution is, getting that yes is the easy part. In this episode, Content Marketing Institute’s Robert Rose explains why it may get messy before it gets better. Plus, he delves into the evolution of what we think of as a magazine; he interviews one of content marketing’s original rebels; and lastly, he offers a resource for creating a complete editorial strategy for your own revolution. And that’s a wrap for the week ending September 27, 2019.