In this week’s episode, Content Marketing Institute’s Robert Rose shares his fresh take on the role of content marketing in brand activism. Julia McCoy talks about how following her gut instinct – even when it scared her – helped her build a profitable content marketing business that ended up being a true lifeline. Finally, he points out an article that will help you quit worrying and fix the inefficiencies in your content pipeline. And that’s a wrap for the week ending February 7, 2020.