Delphine Eddé is the Chief Marketing Officer at Arianee, a pioneering blockchain project focused on creating digital product passports for real-world assets. With over 25 years of experience across various geographies and industries, she has led Arianee's marketing and communication strategies since 2000. Arianee has successfully raised $20 million in venture capital and collaborates with global brands including Richemont Group, L'Oreal, and Breitling.  In our conversation, we uncover the intersection of fashion, technology, and sustainability through the lens of digital product passports and blockchain technology. This episode was recorded through a Podcastle call on February 28, 2024. Read the blog article and show notes here:  https://webdrie.net/digital-product-passports-beyond-the-nft-hype-with-delphine-edde-cmo-of-arianee/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024  on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com