In this episode guest host Charlotte Saulny, President & COO of Coaching.com, interviews Lori Shook, a pioneer with over 20 years in the coaching industry and celebrated for her experiential training approach.  Shook, who achieved the status of Master Certified Coach by 2001, shares her journey from an engineer in anti-submarine warfare to a luminary in coaching, driven by a desire for meaningful personal development and making a positive impact on others. The conversation delves into Shook's insights on the evolution of coaching from a transactional to a transformational practice.  She emphasizes the importance of deep reflective thinking and exploring beliefs for sustainable personal change, contrasting this with the more immediate, action-oriented transactional coaching. Saulny and Shook also discuss the vital roles of mentoring and supervision in the coaching profession, highlighting the necessity for continuous personal development and ethical diligence among coaches.  This episode offers a comprehensive look at the intricacies of coaching and its significance in personal and professional growth, emphasizing the ongoing need for introspection, ethical consideration, and the adaptable application of coaching methodologies across different environments.