This week Coach Brendan Suhr is joined by Archie McEachern, CEO of 360 Hoops. McEachern has an extensive background in the game of basketball. In this episode, he explains how he is using his experiences as a former player at Ithaca (N.Y.) College, more than 25 years of experience on a national and global level at Nike, Inc., as well as a his time as an assistant coach at Lewis & Clark College to guide the 360 Hoops organization in areas such as product development, marketplace strategy and brand positioning. 360 Hoops is an exciting, inclusive addition to the shape of basketball at all levels, incorporating a three-on-three, three-basket game played on a circular court. This versatile solution has opened the door to a more effective training approach for everyone. More baskets, more opportunity, more fun! 360 HOOPS is changing the shape of the game! CLICK HERE to learn more today!