Whether you like systems or think you hate them, you're using them day in and day out in your life and in your business so you might as well make them the most helpful systems you can.

A successful team is measured not only by their performance or hitting of goals and targets but in the way they did it.

We spend a lot of time working out how to market to people who might one day pay us. We need to spend at least as much time understanding how the people who have paid us experience those offers.