I was not sure, how I would have structured this interview:-  a) Because I was not sure how to Approach a brand like theirs, b) they have been interviewed like a thousand times, and what else could i get from them than those interviewers with years of experience, c) but I knew I had to get him on the podcast, because it is one of those stories which I feel a lot of people would be curious about. So i decided i will not go with any script at all ( like most interviews)  I am glad that after knowing for a while now, I could get him on this podcast to share stuff that is incredibly valuable, if you ever wondered what a crash course in business and marketing would be like, this is it. Along with the amazing story of Sleepy owl of course.  I enjoyed a lot speaking with Arman, and if you are planning to listen to this episode, trust me sit down with a pen and paper to make some notes. We talk about the starting days of Sleepy Owl to future plans, to the core team to exploring options, the logo and the name to the controversial advert on social media. Its all in there, plus a lot of informational guidance through the eyes of an Entrepreneur ( I hope I spelt it right)  So go ahead, read it, enjoy it, and also Share it : )  A little about Arman: Arman Sood was always interested in entrepreneurship since his college days. In his 2nd year of Law School, he started an e-commerce startup, along with a friend, retailing Bar & Party Accessories. After college, Arman joined Embibe, a leading tech start-up, where he worked as a Marketing & Communications Evangelist, and gained a deeper understanding of the day-to-day operations and functions of a business. An entrepreneur at heart, Arman quickly understood the need to make real coffee available at home in the most convenient format, once he studied the coffee market in India and realised the gap that existed. Pioneering the new coffee movement in India, Arman got together with his friends – Ajai Thandi and Ashwajeet Singh, and launched Sleepy Owl Coffee in 2016. At Sleepy Owl, Arman manages Operations, Supply Chain, and Institutional Sales, and ensures that customers are happy and caffeinated at all times. About Sleepy Owl Coffee The inception of Sleepy Owl can be traced back to three friends - Arman Sood, Ashwajeet Singh and Ajai Thandi, who despite their love for coffee, couldn't find a good cup when they needed it. Hence, they decided to brew their own and invented a product they loved. Today, the brand stands 5 years strong with a compelling product portfolio that includes Cold Brew Packs, Hot Brew Bags, Ready-To-Drink Cold Brew Bottles, Brew Box, Whole Beans and Ground Coffee. All of these are made with real coffee beans that have been sourced directly from the farms of Chikmagalur in Karnataka. Sleepy Owl has also eliminated the use of plastic in its packaging, and now uses 100% recyclable packaging which is sustainable. Sleepy Owl's products can be found in over 1300+ general and modern retails stores across Delhi NCR and Mumbai with additional presence across the corporate and HORECA sector. The brand also ships pan-India through its online presence on www.sleepyowl.co, Amazon India, and BigBasket. How to get in touch with them :  Website: www.sleepyowl.co Email: [email protected] Facebook/Instagram/Twitter: @Sleepyowlcoffee