‘Don’t be the magpie’ - how marketers need to avoid overlooking the essential elements of a plan for the sake of the quick fix. With the constant pressure to present value, busy marketing teams frequently fall victim to short term fixes leading to influences on a strategy that are subjective and poorly informed. It’s all too easy to lean on short term fixes at the expense of the essentials that make up the foundation of a good marketing strategy that will last into the long term. Th...