The Communications Business Advisor Podcast addresses the misunderstood and oversimplified field of communications in the corporate world, and elevates the reputation of the field and the people in it as Critical Business Advisors, never order takers.
Hosted by Tara McDonagh, a Corporate Communications expert with 25 years of experience for some of the biggest brands around, the Communications Business Advisor podcast is a place to share our vision for the field, discuss the challenges we face, and approaches to elevate our field and ourselves as critical advisors.
Episode topics...
We’re wrapping the first season of the Communications Business Advisor Podcast! But not before we talk about HR and Marketing … and Comms too. The HR and Marketing departments can be powerful allies, AND they can also be kind of a nightmare to work with. Let’s break it down.
In this episode,...
Published 05/27/24
“If we set up our structures to match what agencies look like, we lose something significant in our partnership, thinking, and actions. Most importantly, our field continues to lose the battle for treatment as a critical function, a critical business function, not a service area.” --Tara...
Published 05/13/24