The most important work we do as professional communicators, meaning PR, Internal Comm. Public Affairs and related fields, lies in advancing business goals and protecting brands using the lens of Communications to advise.  In this powerful first episode of the Communications Business Advisor Podcast, host Tara McDonagh guides listeners through Communications acting as editor of a business decision, not only content. Tara explains: What it means to edit a business decision as a Communications leader inside a company.  How to go about it, using an example to bring life to this approach.  Why it’s critical to embrace the uniqueness of your perspective to both advance our professions’ reputation and our own careers.  To learn more about ending triage-mode and elevating your department’s reputation as a critical business advisors, visit taramcdonagh.com. You can also follow her content on LinkedIn at: Tara McDonagh where she posts five days a week on comms.-focused topics.   The Communications Business Advisor Podcast is brought to you by Raise the Tide, the unique coaching, community and professional development program that elevates corporate women communications leaders and emerging leaders in the communications field. Together, we are the force of the tide elevating the ships for all in our field. www.raisethetide.net