In this episode, Brent Edwards from NAL and Stefan Launer from Sonova take us through their careers and share lessons and perspectives on the development of hearing technology. We discuss how the development of technology become more holistic, design thinking,  standardization and what's needed to get to new service models and innovation. Time index of content: Early career learnings - 3:20 Factors important for career success - 6:40 Hearing healthcare trends over past 30 years - 9:10 Design thinking and unmet needs in hearing - 14:00 Barriers to adoption of hearing innovation - 19:05 Hearables and alternatives to conventional hearing aids - 25:15 Hearing health data ownership, sharing and privacy - 28:50 Hearing manufacturer ecosystems and harmonization - 39:40 Threats and opportunities with OTC hearing aids - 44:50 Final points - 55:55 Advice for people early in their career - 57:05