The second part of lecture three is concerned with creative work. It outlines ideas of creative industries, touching on key explanations for the rise of creative industries discourses. The lecture then links creative industries to the rise of entrepreneurialism and the importance of the concept of the creative worker as a response to ongoing dilemmas within the British economy. The lecture unpacks the ambivalences of creative labour, outlining issues of exploitation, self-management and conceptions of failure associated with precarious labour. The lecture contrasts these issues with the pleasures of creative work and the idea of ‘good’ work as a way to understand the emancipatory potential offered by creative work. The lecture concludes by a discussion of creative education and the role of arts and humanities in producing the disciplined creative worker.