When it comes to growing a media company, Derek Flanzraich isn’t a stranger to success. After forming Greatist in 2011, Derek witnessed how high-quality content led to exponential growth — eventually leading the company to be bought by Healthline. In this episode of Content & Conversation, Derek sits down with Ross to discuss how focusing on high-quality, well-written content is an essential focus for those who are building a brand for their audience. Now, as he’s in the startup phase for Ness — a premium credit card that rewards users for being healthy — he continues to focus on creating content that people want to see. Because when you create something that people want and treat people well, it will always come back to you.