Wondering why your digital PR strategy isn’t moving the needle? If your campaigns seem to miss the mark, you’re not alone. Digital PR, much like its traditional counterpart, plays a pivotal role in shaping public perception of your brand. However, the involvement of digital PR agencies often results in the brand getting lost amidst a high volume of assets that veer off-topic. Not only does this result in unrealistic link goals, but it can also inadvertently cause more harm than good. Join us on this episode of Content & Conversation as Ross and Drew uncover the “holy grail” of effective digital PR. They explore the importance of keyword-driven research, the power of thought leadership, and the significant impact of SEO fundamentals. Additionally, the pair delve into the high-value impact of long-form assets such as reports or surveys.