In 2022, we made the decision to stop most of our manual link building. Eighteen months later, it turns out passive link building is just like passive income — you have to do some initial work to make it happen organically. In this episode of Content & Conversation, Ross and Drew revisit this decision, sharing what they’ve learned about less manual link building in the past 18 months, including the role of web design and E-E-A-T in organic linking. The two also discuss their key takeaways from the brightonSEO conference in San Diego. Tune in to discover what you need to know to turn manual link building into an organic link snowball in 2024.