On this episode of the Contractor Growth Network podcast, host Sean David welcomes CGN Content Manager Mike Kyle to discuss the differences between content marketing and traditional marketing. The conversation covers a range of topics, including how content marketing differs from traditional marketing in terms of appeal and financial investment. Sean and Mike also explore the benefits of targeting a specific audience with your marketing efforts, rather than trying to appeal to everyone. The episode also delves into the financial differences between content marketing and traditional marketing, and why investing in content marketing can be a more cost-effective strategy in the long run. Finally, Sean and Mike discuss the importance of balancing short-term sales goals with long-term brand building. While traditional marketing can be effective at driving immediate sales, content marketing is a valuable tool for building a strong, recognizable brand that will pay dividends over time. If you're a contractor looking to better understand the differences between content marketing and traditional marketing, this episode is for you. Join Sean and Mike as they share their insights and expertise on how to build a successful marketing strategy for your contracting business.   www.contractorgrowthnetwork.com