Today's podcast episode is an interview that Logan did with Chris Shank on the Rocket Your Business For Trade Contractors Podcast! Join us as we explore the strategies that trade businesses can employ to construct a more unified and captivating marketing blueprint. While many companies are eager to dive straight into the "attraction" phase of their marketing plan, Logan offers his insights on why prioritizing service excellence and forging a powerful brand foundation are critical prerequisites for any triumphant marketing strategy. We'll dive into the pitfalls of getting the Be-Look-Attract sequence out of order and the potentially disastrous consequences it can have on your company's time and financial resources.  If you want to learn how we can help grow your own business, visit our website at www.contractorgrowthnetwork.com  Check out the Rocket Your Business For Trade Contractors Podcast! https://podcasts.apple.com/ca/podcast/rocket-your-business-for-trade-contractors/id1509468497