“The main objective is to drive economic impact for our city, for our province, for our country. So, we need to give a platform to entrepreneurs to have their brand shine, but we also need to architect them meeting people. So, how do we source the audience? How do we create moments of connection throughout the experience? How do we hype people before the event to come and discover these talents? That's really kind of what's driving the whole vision. That's how we're thinking about designing our stages, our content. That's how we're thinking about having a lot of collaboration and all the activities that we're doing because we want to multiply the number of times people will collaborate and will meet humans." - Anick Beaulieu In this episode of Control the Room, I had the pleasure of speaking with Anick Beaulieu about her experience designing impactful collective moments for C2 in Montreal.  She shares how having the right questions lead to a creative vision.  Later, Anick explains why intention is the key to collective moments and conversation.  We then discuss fostering tan health and connection in times of crises.  Listen in for more inspiration in using flagship events and collaboration to drive economic development in your region.