“... that ties back to OKRs because it's like what is the one thing that we're going to work on? And that's hard to do, because if you try to focus on 10 things, you're not focusing on anything. But that's what's nice about OKRs and why they can be helpful in meetings or saying no to meetings because well, that's not what my OKR is, that's not what we're focusing on, or we're not hitting this objective because we're failing at these metrics because of these key results one, two, and three. So distilling that down, going into when you're thinking about annual planning, it can be really helpful to, okay, what is our one objective and how are we going to measure it? It can be really helpful to really synthesize and boil down what that problem is and how we're going to measure it going forward.” - Adam Luepke In this episode of Control the Room, I had the pleasure of speaking with Adam Luepke about his experience supporting change initiatives at Quantive.  He begins with reflections on what helped him discover a passion for solving complex business problems.  Later, Adam talks about OKRs and best practices for changing your business.  We also discuss what makes a successful Chief Of Staff.  Listen in for tips on how to synthesize communication.