In this very special episode Holly is thrilled to sit down for a second time with Marcia Kilgore, the visionary founder of Beauty Pie, Soap & Glory, FitFlop and more, to share her inside knowledge on the real beauty industry and how it has changed in recent years. Recognising that there is a new generation of knowledgeable and savvy customers looking to shop with brands whose values are rooted in transparency and integrity, Marcia discusses the revealing report she’s commissioned that explores the ‘Question Everything’ economy. Marcia also shares her thoughts on female founders and the anti-ageing industry, and how as a beauty brand leader, she hopes to empower women to strive to be our best selves rather than succumbing to a generic, standardised idea of beauty. This is a conversation that celebrates women and female founders of all ages and it’s one that will leave you invigorated, enlightened and ready to embark on your own journey. If you enjoyed this episode, we think you’ll love Holly’s Conversation of Inspiration with Sahar Hashemi OBE, co-founder of Coffee Republic. Plus for more unfiltered insight, subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.