When Mike and Alison Battle couldn’t find a magical Christmas experience for their own children, they decided to create one themselves. Their journey from primary school teacher and hedge fund manager to Mr and Mrs Lapland is nothing short of remarkable, and what’s at the heart of it? Sheer creativity.  WHY YOU WILL ENJOY THIS EPISODE You’ll hear how Mike and Alison’s life mission is to preserve the wonder of childhood and the magic of storytelling Discover how they took the business from administration to the unforgettable Elven world it is today Remember the true spirit of Christmas and that if you dream it, you can do it As a side note for anyone listening with little believers around, we do talk about Father Christmas (they know him quite well, of course) — and Mike and Alison might even share a few secrets of the Elven world — so some things might not be suitable for little ears. If you enjoyed this episode, we think you’ll love Holly’s Conversation of Inspiration with Charlotte Wood, founder of Polar Post. Plus for more unfiltered insight, subscribe to Holly’s weekly newsletters on our website, where she shares small business finds and inspiration, nuggets of wisdom from her and her guests, plus exclusive offers, creative ideas and topical, 'ungoogleable' business advice.