Competitive advantage is essential for success in any field. But what if there was a different way to achieve competitive advantage? One that didn't involve ruthless tactics or underhanded strategies? According to Professor Dan Cable, the answer is emotions. By understanding and embracing our emotions, we can create a competitive edge that is unrivaled. In episode 14 Professor Cable provides an in-depth analysis of what creates a competitive advantage and how it can be sustained. His findings may surprise you. Learn how to apply the emotions of competitive advantage in your own business and achieve lasting success. This is a fun and incredible insightful episode. You’re going to love it. Dan is the Professor of Organisational Behaviour at London Business School and author of the brilliant Alive at Work. He takes us through the story of purpose, and how to make it work – starring cats, mice, and the Canadian bank that started organising family reunions.  "...So if it has purpose, that means it connects to what you feel is meaningful. And we have a lot of evidence that it not only promotes your own health and how long you live, it also gives you an energy and a resilience when you hit obstacles and bumps in the road. And there's really good evidence that for a human being, purpose is not only life and health giving, but it helps us achieve our goals....So that's wonderful and powerful...."   REFERENCES: https://dan-cable.com https://www.linkedin.com/in/dan-cable-a0b581a0/?originalSubdomain=uk Harvard Business review article on - Turn Your Boring Job into a Job You’ll Love https://hbr.org/2021/02/turn-your-boring-job-into-a-job-youll-love   Conversations on Climate is a podcast produced by United Renewables in association with the London Business School Energy Alumni Club.  It brings together the best minds from academia and business, to offer their experience and expertise in the face of climate change –from game theorists to corporate diplomats, and oil industry veterans to micro-algae entrepreneurs.  For more top-quality interviews with our incredible guests, subscribe to our youtube channel or follow us on twitter. We’d love to have you join us! Don’t forget to share with your colleagues, friends and family. We would love to hear your opinions and feedback, so please leave your comments on our platforms. Throughout season 1, we talk about how the scope of the challenge before us is beyond that of any one individual or any one solution. We talk to thinkers, researchers, policymakers, and business leaders. They discuss a diversity of ideas and solutions to global climate and environmental issues and why they matter. Season 1 is presented by Chris Caldwell and produced by UNITED RENEWABLES in association with LONDON BUSINESS SCHOOL, ALUMNI ENERGY CLUB. For more information visit: https://www.unitedrenewables.co.uk/resources Please visit our YouTube channel, where all of our Conversations are available for you to enjoy. SUBSCRIBE TO THE CHANNEL HERE: https://bit.ly/3GZpd7R  and ring the notification bell Join us on Twitter: https://bit.ly/3MnhuSf  Join us on Facebook: https://bit.ly/3Q5UKcj  Join us on LinkedIn: https://bit.ly/3tFEnK3