Our expert in this episode is Rajesh Chandy. He has achieved the remarkable feat of holding an academic Chair in two fields – marketing and entrepreneurship – and is currently Academic Director of the Wheeler Institute for Business and Development at London Business School.  An award-winning teacher and thinker, Rajesh has worked around the world, including as advisor to the US and UK governments, the WEF and the Global Innovation Forum. His current interests centre on innovation and micro-entrepreneurship in developing economies, where he has worked across South Africa, China, Egypt, Ghana and India.   … the change that we're seeing in this world today is unprecedented in human history  … we're extraordinarily fortunate to be living in a time where our actions can make a real difference because of the access we have to the knowledge of generations past.… each of us has this extraordinary, unprecedented opportunity to make a difference …  In this outstanding episode, Rajesh talks to Chris Caldwell and covers a lot of ground: Marketing beyond the profit motive Why has marketing been on the wrong side of climate for so long? The message for green campaigners: how to win a David vs Goliath match-up  The one true driver of innovation is…  How real is the incumbent’s curse?  The future of green innovation: let a hundred flowers bloom!  Speaking out again the dark side Developing economies – from source of sympathy to source of inspiration The magic of compressed change and unlocking micro-entrepreneurship   Rajesh’s advice: don’t get cynical!  REFERENCES: https://www.london.edu/faculty-and-research/faculty-profiles/c/chandy-rk https://www.linkedin.com/in/rajesh-chandy-a51263/?originalSubdomain=uk Conversations on Climate is a podcast produced by United Renewables in association with the London Business School Energy Alumni Club.  It brings together the best minds from academia and business, to offer their experience and expertise in the face of climate change –from game theorists to corporate diplomats, and oil industry veterans to micro-algae entrepreneurs.  For more top-quality interviews with our incredible guests, subscribe to our youtube channel or follow us on Twitter. We’d love to have you join us! Don’t forget to share with your colleagues, friends and family. We would love to hear your opinions and feedback, so please leave your comments on our platforms. We talk about how the scope of the challenge before us is beyond that of any one individual or any one solution. We listen to thinkers, researchers, policymakers, and business leaders. They discuss a diversity of ideas and solutions to global climate and environmental issues and why they matter. Season 2 is presented by Chris Caldwell and produced by UNITED RENEWABLES in association with LONDON BUSINESS SCHOOL, ALUMNI ENERGY CLUB.   Tune into the video version of this podcast NOW: https://www.unitedrenewables.co.uk/podcast Please visit our YouTube channel, where all of our Conversations are available for you to enjoy.   SUBSCRIBE TO THE CHANNEL HERE: https://bit.ly/3GZpd7R  and ring the notification bell Join us on Twitter: https://bit.ly/3MnhuSf  Join us on Facebook: https://bit.ly/3Q5UKcj  Join us on LinkedIn: https://bit.ly/3tFEnK3