Today we sit down with Nico Johnson the founder of SunCast Media and host of Suncast, the highly respected solar energy podcast that has hit 650 episodes and counting. A solar veteran with experience in development, sales, marketing, and executive coaching, Nico is one of the most connected and astute observers of the booming US market.   "We're in this head-on chicken race with destiny…"   "…Entities in the energy sector have to eventually embrace renewables - who's going to build the bridges…?"   "How many times in your marketing have you intentionally injected stress?"   "Most of us are not doing it to get rich. We're doing it to enrich the world for the next ten generations. And so I think I would introduce myself or characterise my role in the industry as a storyteller."   In this insightful episode, we cover: Nico’s road from the Peace Corps to podcasting  Sales and creativity: “I’m an exceptionally good door opener. I'm not a very good closer!”  Renewables and hydrogen – the dangers of a divisive conversation  Where are the curated career paths into renewables?  Do we still need supportive policy once we hit grid parity?  Finding your tribe in the green space  Why new grads are choosing renewables over tech   The surprising roots of the LatAm solar boom   When will batteries become a commodity? Sooner than you’d think…  Nico’s top career advice    REFERENCES: Harvard Business Review: https://bit.ly/49hqh4q Linkedin Profile: https://www.linkedin.com/in/nickalus SunCast Podcast: https://mysuncast.com   Conversations on Climate is a podcast brought to you by United Renewables. We bring together the best minds from academia and business, to offer their experience and expertise in the face of climate change –from game theorists to corporate diplomats, and oil industry veterans to micro-algae entrepreneurs.  For more top-quality interviews with our incredible guests, subscribe to our YouTube channel or follow us on Twitter. We’d love to have you join us! Don’t forget to share with your colleagues, friends, and family. We would love to hear your opinions and feedback, so please leave your comments on our platforms. We talk about how the scope of the challenge before us is beyond that of any one individual or any one solution. We listen to thinkers, researchers, policymakers, and business leaders. They discuss a diversity of ideas and solutions to global climate and environmental issues and why they matter. Season 3 is presented by Chris Caldwell and produced by UNITED RENEWABLES. Tune into both the video and audio versions of this podcast NOW: https://www.unitedrenewables.co.uk/podcast   Please visit our YouTube channel, where all of our Conversations are available for you to enjoy. SUBSCRIBE TO THE CHANNEL HERE: https://bit.ly/3GZpd7R  and ring the notification bell   Join us on Twitter: https://bit.ly/3MnhuSf  Join us on Facebook: https://bit.ly/3Q5UKcj  Join us on LinkedIn: https://bit.ly/3tFEnK3    #leadership #organisationalbehaviour #climate #renewableenergy #conversationsonclimate #londonbusinessschool