Join me for an enlightening discussion on Conscious Marketing with Queen Nnaniki Malesa - a Strategic Marketing Thought Leader with 25 years in the marketing game. Our conversation delves into what it means to be a conscious marketer, distinguishing between individual consciousness and marketing practices that prioritize sustainability, integrity, and ethical considerations. Through QNM’s insights, we’ll explore the shifting landscape in marketing, particularly focusing on African brands’ approaches to sustainability compared to global counterparts. We’ll also touch on the responsibilities of marketers in product creation and the importance of well-being in marketing professionals. This is an opportunity to gain valuable perspectives on conscious marketing and its impact on consumer behavior and societal narratives.