In this episode Brad Redding and Jon Cairo are joined by Jacob Cook, Founder of Tadpull, to get into the weeds on data warehousing, ML and AI use cases within your data warehouse, how to sell data executives, how quality data can drive better personalization and journeys, plus much more in this jam packed episode. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.----- Links Referenced: Tadpull Sean from Tydo Puma PostPuma GCP Announcement Jupyter NotepadCustomer Base Audit Book----- And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out! ----- Previous episodes you might like: 100K/spend day myths with Nigel Thomas Signal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam