This week, Kenton sits down with James Peach - a brand strategist by trade, who likes to add side-helpings of adventure to keep things interesting! James has worked for brands such as Innocent, Uber and Vinted and he shares some fascinating insights into their cultures and his experiences with these organisations. He talks about 'hustle', 'toe-stepping' and 'teetering on the edge of the red' amongst other things. Interestingly, James has a self-declared obsession with time, wanting to squeeze value out of every minute of every day. This has led to some great adventures including walking across Argentina, cycling around the world, and completing a tandom triathlon challenge. This episode is slightly longer than normal, but we hope you enjoy the rich discussion between Kenton and James.