Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital.  Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ray’s 4 proven steps will get you from crickets to consistent growth of your brand, business relationships, and revenue.   A Few Highlights from This Podcast: - Starts first business as a language school in Mexico with wife (who used to be his Spanish teacher)...but then swine flu hits…and it forces them to go online, which leads to huge growth (got over 4 million visits in 2019) - Shares a lot of personal information on your site and podcast questions...why? Psychologically what is the reason? - Tips for coming up with a name for your business - 4 steps (plus a bonus 5th step!) for his proven content amplification process 1) Research 2) Create great content 3) Amplify on social media 4) Ranking and linkbacks - Resources named: UberSuggest and Ahrefs.com - Advice on writing emails that get people to agree to link back to your content - What’s a realistic timeframe for all this to work and snowball? Answer may surprise you. - And be sure to book a free, no pressure call or jump on a live training to get help implementing what you learned. This is so valuable!   Our Guest Ray Blakney is an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure online businesses. He and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe, and other top publications. In his free time, Ray is a part-time sword fighter. Learn More: LiveLingua.com InfiniteUpcycle.com Anomalous Educator Podcast   Great Quotes “ Take Action Now! Amazon Bestselling Book Workshop + Resources [free] Bestselling Book Accelerator [best option to get your book done, live, and #1!] Speaker's Secret Gig List [get more speaking gigs]   Click here to access full show notes.