Bundesliga Behind Closed Doors: Keith Costigan
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Description
The Bundesliga made a much-anticipated return to action, playing games in empty stadiums and adjusting logistics off the field to account for social distancing between coaches and players on the sidelines. The response was generally positive from fans and industry professionals, and now the league has soccer audiences around the world to itself. What can other top tier football leagues, like the Premier League in England or La Liga in Spain, learn from the Bundesliga's return to action? And with few other options for live sports entertainment, can the Bundesliga capitalize on its captive audience? Soccer commentator Keith Costigan breaks down a pivotal moment in effort to bring back sports from the coronavirus shutdown.
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