Stefan Ytterborn is an experienced entrepreneur, he’s the founder and CEO of CAKE. And after more than three decades as an influential force in design and product development, he is now four years into his newest successful venture - CAKE. It's an electric motorbike company that wants to help the world on the journey to a zero emission society. In this podcast: - Why CAKE is the opposite of motorbike culture - The global rise of IKEA - Being purposeful without expecting payback - Take a break - Be respectful, be patient, take action - The importance of caring leadership Links: - https://www.ridecake.com/en/   See acast.com/privacy for privacy and opt-out information.