www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [http://www.cpoplaybook.com/podcast/%20value-driven-akqa-sao-paulo-success-google-netflix-usher-hugo-veiga-diego-machado] About Discover how AKQA São Paulo's dedication to a values-driven culture isn't just a lofty ideal but a daily practice that seamlessly integrates into their creative processes, client relationships, and talent acquisition strategies. Uncover the magnetic power of authenticity and purpose in attracting top-tier clients like Google, Netflix, and Usher, as well as fostering a work environment that draws in exceptional talent. This episode delves deep into the tangible ways values fuel success on both the creative and business fronts, offering actionable insights for those seeking to emulate such a remarkable journey. * Hugo Veiga & Diego Machado Hugo and Diego co-founded the AKQA São Paulo office and was named WPP [https://www.wpp.com/]'s Happiest Office in the world in 2018; Cannes Lions Latin America Agency of the Year in 2019 and One Show Latin America Agency of the Year in 2020. The studio has also won a Grand Clio [https://clios.com/awards] for three different clients during three consecutive years. They led creative projects for innovative brands and artists like Usher [https://www.usherworld.com/], Elton John [https://www.eltonjohn.com/] and Lady Gaga [https://www.ladygaga.com/#/], and Baco Exú do Blues [https://www.youtube.com/channel/UC__z2DsFoNDdWx1vRne7PSg] and partnered with clients like Google [https://about.google/], Netflix [https://www.netflix.com/browse] and Nike [https://www.nike.com/] in what has been a magical journey. Among their body of work are 3 Cannes Lions Grand Prix: Titanium – "Dove Real Beauty Sketches [https://www.youtube.com/watch?v=XpaOjMXyJGk]"; Media – "Air Max Graffiti Stores [https://www.youtube.com/watch?v=g0q_cn9rbBQ]" and Entertainment for Music -"Bluesman [https://sites.wpp.com/wppedcream/2019/advertising/promo_and_activation/bluesman]". Hugo Veiga Bio Born in Portugal, Hugo Veiga [https://www.linkedin.com/in/hugo-veiga-6b9a4921/] is one of the main faces of Brazil's new generation of creative leadership. After being recognized as the Year's Best Copywriter at the 2013 Cannes Lions [https://www.canneslions.com/], he co-found the AKQA São Paulo [https://www.akqa.com/studios/sao-paulo/] studio. He was named 2019 Best Creative Director in Brazil by PropMark [https://propmark.com.br/]. Diego Machado Bio Nominee as New Blood by D&AD [https://www.dandad.org/], Creatives You Should Know by Adweek [https://www.adweek.com/], Young Innovator by The Drum & Google [https://www.thedrum.com/topics/google] and the most awarded art director in the world & Young Lions by Cannes Festival 2013. The same year, his work 'Dove – Real Beauty Sketches' achieved the Titanium Grand Prix in Cannes, it became the most watched ad in history and Best Ad by Time Magazine [https://time.com/]. * Be a guest on the show [https://www.cpoplaybook.com/podcast-guest] All media inquiries: [email protected]