www.CPOPLAYBOOK.com [http://www.cpoplaybook.com/] Episode Transcript [https://www.cpoplaybook.com/podcast/sales-training-social-selling-tim-hughes] About Tim Hughes, a pioneer in social selling, emphasizes the importance of leveraging social media for sales teams. He stresses the need for a buyer-centric approach on platforms like LinkedIn, where engaging content and genuine interactions are key. Hughes advises salespeople to invest time in building their online presence and network, offering practical strategies for creating compelling content and initiating meaningful conversations. By focusing on personal branding and providing valuable insights, sales professionals can effectively connect with potential clients and drive business growth. * Tim Hughes [http://www.cpoplaybook.com/guests/timothy-tim-hughes] Tim Hughes is universally recognised as the world leading pioneer and innovator of Social Selling.  He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books "Social Selling - Techniques to Influence Buyers and Changemakers - 2nd edition" and "Smarketing - How To Achieve Competitive Advantage through Blended Sales and Marketing".  He has recently launched a second edition of "social selling - techniques to influence buyers and change makers" which has been fully updated.  All three books were published by Kogan Page. * All media inquiries: [email protected]