Sometimes when you’re building a creative business, you might not desire to build a massive company. You might instead want to take on larger projects and bigger clients. There is no right or wrong way to grow your business. Today I had the pleasure of chatting with a friend of mine, Adam Vicarel. Adam is a graphic designer and artist who has worked with big brands including Sharpie and So Delicious. In this episode, we talk about working with big brands, his thoughts on work-life balance and what his creative process looks like. We also talk about why he likes to keep his company small and how he breaks up his time between client work and passion projects.    What’s in this episode: How Adam got to this point in his career as a graphic designer A few recent projects that Adam has been working on How his business has evolved since he started What a typical day looks like for Adam How he breaks up his day within time increments  What his creative process is like Distinguishing between passion projects and client work His big goals and things he’s letting go of in 2020 How Adam feels about work-life balance Why Adam and Amy don’t want to build huge companies The power in community and learning from mentors Using social media as a resource for your business   About Adam: Adam Vicarel is an Art Director, Artist, World Traveler, Snowboarder, Bug Eater, Rock Climber, and Human. Originally from Cleveland, and now residing in Denver, he has a Mid-Western work ethic and Western tendencies. Adam started Vicarel Studios in 2015 after spending a year traveling — during that time he realized that ‘a job’ doesn’t need to be the complacent, same story that society tells us it should be. Adam strives to infuse his experiences abroad and outdoors into his work, bringing a vitality to his client’s brands that is unable to be found elsewhere. With his ever-evolving team of collaborative, creative and strategic partners, Adam has created award-winning work and collaborated with brands such as NBC, So Delicious, Sharpie, New Belgium Brewing, Native Roots Cannabis Company and the SyFy Network. Adam is a witty and passionate mid-western guy with a burning passion for doing things differently.  In his personal projects, Adam infuses his love for travel and the outdoors into his typography, illustration, photography and storytelling to create visceral experiences for his audience. That’s visceral, not Vicarel. Adam enjoys donuts, whiskey, all things outdoors, hugging his mom, and experiencing new cultures and conversations with people from around the world.   Connect with Adam: Website | Instagram    Links: Evernote Adam’s Store Get 20% off with code AMYTANGERINE  The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living: Featuring new translations of Seneca, Epictetus, and Marcus Aurelius by Ryan Holiday and Stephen Hanselman   Hope you’ve enjoyed this episode! Would love to hear from you. What is one thing you can do with the wisdom and guidance you’ve extracted from this episode to make positive and lasting change in your own life? Connect with me on social media. You can find me @amytangerine on Instagram, YouTube, Facebook and pretty much anywhere. If you’re enjoying this podcast, please rate and review on iTunes, subscribe wherever you listen to podcasts and let your friends know about it too! The more we spread the creativity and happiness that comes from pursuing our passions, the better off our amazing community will be. Hope you feel uplifted, energized and inspired. You are awesome! I’m Amy Tangerine encouraging you to do what brings you joy.